Richard Montanez worked as a janitor at the Frito-Lay Rancho Chucamungo plant in California. After eating a cup of corn mixed with butter, chile and cheese, Richard had a bright idea to spice up Cheetos.
After calling the president of Frito-Lay, he was granted the opportunity to make a presentation on his product. His product ended up becoming a hit among the company executives and Flamin’ Hot Cheetos was born. Montanez now leads Multicultural Sales & Community Promotions for PepsiCo’s North American divisions. Read more